Community
19 December, 2024
New strategy to shape the region’s creative future
A NEW regional creative strategy is in development, with a new feedback survey launched this week to give south west Victorians the opportunity to shape the future of the sector.

The launch provides resident with the first glimpse at the draft South West Creative Industries Strategy 2025-2029.
The Strategy builds on 18 years of work in the region by Regional Arts Victoria (RAV) with support from federal, state and local governments, traditional owners, industry bodies, philanthropic organisations and community.
The first strategy saw a four-year commitment from regional stakeholders including Corangamite Shire, Glenelg Shire, Moyne Shire, Southern Grampians Shire and Warrnambool City Council to support the sector, with commitment for another four-year term being sought in early 2025.
RAV chief executive officer Jo Porter said the creative energy in the region was “palpable”.
“From individual makers and creative organisations to multimillion-dollar local government and tertiary education projects, we see the creative, wellbeing and economic benefits of a region-wide approach by private sector philanthropy, local and state government and the Federal Government’s Regional Arts Fund.”
The evaluation of the 2020-2024 Strategy shows the region has benefitted from approximately $12 million in funding for creative venues and projects over this period.
In Corangamite Shire significant funding was secured to commission Keerray Wooroong artist, Dr Vicki Couzens, to design integrated artwork including forged tiles and mosaic artworks alongside light and sound works as part of the Port Campbell Town Centre Revitalisation Project.
Corangamite Shire Council manager economy and prosperity Katy McMahon said council had relied on the strategy to attain funding for projects which deliver on council plans and regional priorities alike.
“We’ve funded infrastructure improvements, for example at business case and staging plans for Camperdown’s Theatre Royal, and have and tapped into opportunities, advice and networks through this regional partnership, including developing our first Artist in Residence program for Light Up Camperdown and engaging a First Nations artist to shape the Graze the Day event,” she said.
Creative organisations who have successfully used the strategy to advocate for funding include both One Day Studios and the Find Your Voice Collective, both of which are based in Warrnambool.
These organisations have utilised the strategy and advice from RAV to diversify income, deliver projects and fund positions focussed on long-term creative career sustainability.
RAV’s south west regional manager Stacey Barnes urged individuals, organisations and businesses to provide comments on the new strategy.
“In five minutes, you can shape sector support over the next four years. Whatever your connection with arts, culture and creativity, we want to hear from you, from what you need to learn, to challenges you need help to overcome, or ideas you’d like to see brought to life,” she said.
Creative industries include disciplines as diverse as visual and performing arts, digital games, fashion, film, literature and publishing, museums, galleries, architecture, design, advertising, comedy, craft and emerging creative technologies.
Visit rav.net.au/swcis or find RAV South West on Facebook to see the draft strategy, and have your say before the public feedback survey closes on January 27, 2025.
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